Social Web Analytics eBook 2008

26 01 2010

This ebook gives a brief overview of the characteristics of the Social Web (also known as Social Media), but that’s not its primary purpose.

What is Social Web Analytics?

I define Social Web Analytics as the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence.

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