Searching for Revenue

2 02 2010

Search has become the new killer application for the major Internet players. AOL, Yahoo, and Microsoft have all signaled their intentions to get a bigger piece of the growing market. The travel search segment is one that AOL believes has particular potential and will be a primary category focus for the company.

The news comes as AOL is looking to tighten up its ship, in part by slashing costs and realigning its business from being focused on Internet access to greater revenue-generating Net services.

Kayak, created by the founders of Orbitz, Travelocity, and Expedia, offers fares and rates from over 60 online sites in addition to user-generated content relevant information, AOL says.

Kayak, in Norwalk, Connecticut, currently has a beta travel comparison site up at Kayak.com.

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