Search has become the new killer application for the major Internet players. AOL, Yahoo, and Microsoft have all signaled their intentions to get a bigger piece of the growing market. The travel search segment is one that AOL believes has particular potential and will be a primary category focus for the company.
This ebook gives a brief overview of the characteristics of the Social Web (also known as Social Media), but that’s not its primary purpose.
What is Social Web Analytics?
I define Social Web Analytics as the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence.
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